Luxury social media for dental practices
Content worthy of your clinic. Compliance worthy of the DHA. Results measured in booked chairs, not likes.
Book your free auditDentistry is the only niche we work in. We grow established London implant practices — and we're now taking that specialism to clinics across Dubai.
An implant practice established in 1983, led by award-winning implantologist Dr Balwant Vekaria.
Specialist dental implant practice under one of London's most experienced implant surgeons.
We're taking on dental practices across Dubai. Yours could be next.
Built for London practices. Brought to Dubai.
One niche. Done completely.
Everything a private dental practice needs to fill its diary: the marketing that brings patients in, and the systems that make sure none of them slip away.
Social media, done for you
We plan, shoot, edit and publish. Every post and story is checked against DHA medical-advertising rules before it goes live. One filming hour a month becomes a feed worthy of your clinic, with no disruption to your day.
Meta ads & lead generation
Paid campaigns on Instagram and Facebook, built around your highest-value treatments and pre-approved for the DHA before a dirham is spent. Tracked links and a dedicated WhatsApp number per campaign, so every enquiry is accounted for.
The dentist as the brand
Patients choose a dentist, not a clinic. Our personal-branding system positions you as the practitioner they ask for by name — the recognisable face of your own waiting list.
“Enquiries, not impressions.”
Every month you see consultations booked, patients converted and treatment value generated. Chair by chair, never in vanity metrics.
WhatsApp patient-capture bot
In Dubai, patients message three clinics and book with the first to reply. Our WhatsApp assistant answers instantly, day or night. It captures the enquiry, books the consultation and hands anything clinical straight to your team. It never advises, diagnoses or promises an outcome.
AI voice receptionist
For the calls your front desk can’t always reach: after hours, lunch breaks, the second line ringing out. It catches missed and after-hours calls, takes the booking and signposts genuine emergencies to the right help. It introduces itself as an assistant from the first hello. Built to back up reception, not replace it.
From audit to booked chairs
Free audit
A full diagnostic of your clinic's patient acquisition: where your social media stands on DHA compliance, how fast enquiries are answered, and exactly where bookings are leaking.
The plan
We map your highest-value treatments to content and ad campaigns, pre-approved for the DHA before launch.
One filming day
A single hour a month on camera becomes a month of compliant content — no disruption to your diary.
Reported monthly
Consultations booked and treatment value generated, tracked per campaign. Enquiries, not impressions.
Most clinic accounts are breaking DHA rules right now
Before-and-after images without documented consent. Outcome guarantees. Unpermitted paid campaigns. The violations are common, the fines are not hypothetical, and most agencies can’t tell you where the lines are. We can. It’s the foundation of everything we publish, run and automate.
Get your free account auditThe people behind the viewfinder
We’re Aliya and Saqib, founders of Social Practice. The agency was built in London on a single conviction: a generalist can make a clinic look busy, but only a specialist can make it fully booked. After years building patient pipelines for UK practices, we now work between London and Dubai with a deliberately small number of clinics that take their growth seriously.
No junior account managers. No recycled content. One niche, known completely.
Aliya & Saqib · London · Dubai
Book your compliance audit
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Choose a timePrefer WhatsApp? +971 54 591 2020